BRAND IDENTITY
GLEAM THEORY
Industry
FASHION
Year
2022
Client
SELF INITIATED
Gleam Theory is a conceptual fashion brand developed as a logo and packaging design project. The project spans apparel, beauty, and accessories, with a bold identity that celebrates confidence, individuality, and self-expression. Inspired by disco aesthetics and retro-futurism, the visual system combines vibrant purple tones with holographic elements to create a modern, expressive brand language.
