Crafthaus

Logo design, Packaging

Project description

About the brand
This is a self-initiated project developed for presentation purposes. Crafthaus is an organic juice brand targeted toward health-conscious individuals who value natural, unprocessed ingredients. The brand's visual identity draws inspiration from neo-modernism—a design style defined by bold colors, geometric shapes, and dynamic compositions—to visually capture the energy and vibrancy of a healthy lifestyle.
 
Direction
The logo icon integrates a house within a house, symbolizing the brand’s commitment to wholesome, organic products crafted with care. This design element reinforces the brand’s dedication to health, authenticity, and innovation.