About the brand
Gleam theory is a project portfolio representing a dynamic fashion brand that offers a diverse range of products —from apparel to makeup and accessories. The brand champions the belief that fashion is a powerful tool for self-expression and empowerment. Gleam theory embodies a spirit that is empowered, bold, and dazzling.
 
Direction
Inspired by the flamboyant aesthetics of disco culture and retro-futurism, the color purple was strategically selected to convey playfulness and glamour. Holographic elements were integrated into the visual identity to reinforce a futuristic and innovative design direction.